European reusable packaging platform brings circular packaging expertise to a community shaping the business of the future
PRESS RELEASE
Prague, 31 August 2026 — Circl’it, a European reusable packaging platform, has joined the Asociace udržitelného podnikání (Association for Sustainable Business) as a member, strengthening a shared commitment to building competitive, resilient companies through responsible business practices.
The Association brings together experienced business professionals who believe that long-term success requires more than financial performance alone. Its mission is to help companies manage responsibly, respond to risks and opportunities, embrace innovation and strengthen economic and operational resilience. Its vision is to make sustainability a core principle of modern, competitive business management.
Circl’it is joining the Association because both organizations share a practical view of sustainability: responsible practices must support business competitiveness and be embedded in day-to-day decisions. Membership will create new opportunities to exchange experience, develop partnerships and contribute to projects that turn sustainability ambitions into measurable business value.
Through the partnership, Circl’it will contribute its expertise in circular and reusable packaging and related sustainability subjects to the Association’s community, sharing practical knowledge on how companies can reduce packaging waste, prepare for packaging regulatory change, communicate responsibly and implement reuse models that work operationally and economically.
“We feel privileged to be part of a strong community of businesses that shares our conviction that responsible practices lay the foundation for competitiveness. We are committed to contributing our expertise, exchanging experience and working together on concrete projects to make circular packaging more accessible, practical and valuable for companies across sectors,” said Martina Balazs, Founder and CEO of Circl’it.
About Circl’it
Circl’it is a European reusable packaging platform that helps businesses put the right reusable packaging to work. It provides end-to-end support, from the initial idea and packaging audit to solution selection, LCA, communication and implementation. By combining access to reusable packaging solutions with specialist expertise and hands-on delivery, Circl’it helps companies introduce reuse with operational clarity, measurable impact and minimal disruption.
About Asociace udržitelného podnikání
The Asociace udržitelného podnikání supports businesses in integrating responsible management into strategy and operations. Drawing on professional expertise, experience sharing and the focused development of business capabilities, the Association helps companies improve resilience, work effectively with data and stakeholders, and prepare for future challenges.
