On 6 January 2026, the Spanish food retailer Mercadona announced an agreement to acquire Logifruit, a specialist in managing reusable transport packaging. This strategic merger integrates Logifruit’s its extensive network of 16 logistics platforms across Spain and Portugal directly into Mercadona’s corporate structure.
🎯 Mercadona anticipates that this vertical integration will allow the company to standardise its logistics processes while achieving significant synergies and resource optimization across its entire distribution network.
This case is a great example of strategic importance of 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐑𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦 for businesses.
𝐑𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐚𝐬𝐬𝐞𝐭𝐬:
♾️ 𝐃𝐫𝐢𝐯𝐞 𝐭𝐡𝐞 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: reusable containers, crates, boxes, bags or pallets, enable businesses to move away from single-use waste and implement 𝐚 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 that keeps packaging assets in a continuous, closed-loop system.
🏭𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Reusable packaging systems facilitate the use of automated installations streamlining the assembly line and ensuring efficiency of millions of annual package movements.
✅ 𝐆𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: A dedicated reusable model allows for strict adherence to management standards, such as ISO 9001:2015, ensuring that every container meets rigorous 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐬𝐚𝐟𝐞𝐭𝐲 𝐩𝐫𝐨𝐭𝐨𝐜𝐨𝐥𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐬 𝐠𝐨𝐨𝐝𝐬 before reaching the store and end customer.
💡Integration of 𝐫𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐜𝐨𝐫𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐬𝐬𝐞𝐭 provides businesses with 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 needed to thrive in an increasingly regulated and resource-conscious market.
❔Do you see such opportunity for your operations?
Zdroje: mercadona.es, logifruit.es, Circlit
Picture: illustration, Circlit.
