Indietro

๐Ÿ‡ Cosa hanno in comune la competitivitร  della distribuzione alimentare e il packaging circolare?

On 6 January 2026, the Spanish food retailer Mercadona announced an agreement to acquire Logifruit, a specialist in managing reusable transport packaging. This strategic merger integrates Logifruitโ€™sย its extensive network of 16 logistics platforms across Spain and Portugal directly into Mercadonaโ€™s corporate structure.

๐ŸŽฏ Mercadona anticipates that this vertical integration will allow the company to standardise its logistics processes while achieving significant synergies and resource optimization across its entire distribution network.

This case is a great example of strategic importance of ๐ˆ๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ž๐ ๐‘๐ž๐ฎ๐ฌ๐š๐›๐ฅ๐ž ๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐’๐ฒ๐ฌ๐ญ๐ž๐ฆ for businesses.

๐‘๐ž๐ฎ๐ฌ๐š๐›๐ฅ๐ž ๐ฉ๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐š๐ฌ๐ฌ๐ž๐ญ๐ฌ:

โ™พ๏ธ ๐ƒ๐ซ๐ข๐ฏ๐ž ๐ญ๐ก๐ž ๐‚๐ข๐ซ๐œ๐ฎ๐ฅ๐š๐ซ ๐„๐œ๐จ๐ง๐จ๐ฆ๐ฒ: reusable containers, crates, boxes, bags or pallets, enable businesses to move away from single-use waste and implement ๐š ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ฅ๐ž ๐ฅ๐จ๐ ๐ข๐ฌ๐ญ๐ข๐œ๐ฌ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ that keeps packaging assets in a continuous, closed-loop system.

๐Ÿญ๐„๐ง๐ก๐š๐ง๐œ๐ž ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง: Reusable packaging systems facilitate the use of ย automated installations streamlining the assembly line and ensuring efficiency of millions of annual package movements.

โœ… ๐†๐ฎ๐š๐ซ๐š๐ง๐ญ๐ž๐ž ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ: A dedicated reusable model allows for strict adherence to management standards, such as ISO 9001:2015, ensuring that every container meets rigorous ๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐ฌ๐š๐Ÿ๐ž๐ญ๐ฒ ๐ฉ๐ซ๐จ๐ญ๐จ๐œ๐จ๐ฅ๐ฌ ๐š๐ง๐ ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ฌ ๐ ๐จ๐จ๐๐ฌ before reaching the store and end customer.

๐Ÿ’กIntegration of ๐ซ๐ž๐ฎ๐ฌ๐š๐›๐ฅ๐ž ๐ฉ๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐š๐ฌ ๐š ๐œ๐จ๐ซ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐š๐ฌ๐ฌ๐ž๐ญ provides businesses with ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ซ๐ž๐ฌ๐ข๐ฅ๐ข๐ž๐ง๐œ๐ž ๐š๐ง๐ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง needed to thrive in an increasingly regulated and resource-conscious market.

โ”Do you see such opportunity for your operations?


Fonti: mercadona.es, logifruit.es, Circlit
Picture: illustration, Circlit.

Martina Balazs
Martina Balazs

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